Stake your claim in the social media landscape and start reaping the benefits

Powerful Social Media Management by James Rutnam
James Rutnam specializes in Social Media Management and can help you with the promotion and marketing of your business.

Services include:

  • Setting up and optimizing all Social Media networks including Twitter, Facebook, LinkedIn, YouTube, and Blogs
  • Adding followers, fans or subscribers
  • Tweeting and posting daily to all Social Media networks. (Blogging may be customized to the client’s needs)
  • Custom designing all backgrounds
  • Social Media Writing & Research

Social Media Marketing Turns Prospects Into Customers

James can build your social channels, create content around your business, distribute your content through social media, grow your fanbase and engage with your community.

…Working with all the top social networking channels including Facebook, Google+, LinkedIn, Twitter and many more.

Your business needs to be actively involved in the conversation.
Outsourcing Social Media Management is how businesses free their staff. While we manage your businesses’ Social Media you can spend more time concentrating on running your company.

Social Media Management Across Multiple Platforms
We establish your presence on those social networks that will provide the most benefit to your business. Options include Facebook, Twitter, LinkedIn, Google+, Pinterest, and many others.

Social Media Consulting That Turns Fans Into Customers
James Rutnam has experience in growing internet audiences by entertaining and educating customers. Let James Rutnam help you plan a strategy that will not just bring in fans, but will generate real leads and build brand loyalty.

Facebook Privacy Notice is a Hoax

You may have gotten a posting in recent days passed along from a friend on Facebook, a well-meaning friend at that. But, listen up: The notice supposedly from Facebook about privacy and its IPO is not from the social network, and it’s a hoax. Do your yourself — and your friends — a favor and don’t pass it on.

The notice, which says now that Facebook is a publicly traded company, “unless you state otherwise, anyone can infringe on your right to privacy once you post to this site. It is recommended that you and other members post a similar notice as this, or you may copy and paste this version. If you do not post such a statement once, then you are indirectly allowing public use of items such as your photos and the information contained in your status updates.”

Chester Wisniewski, a senior security advisor for Sophos, writes on the company’s blog that the message and various varieties of them “are simply another chain letter-type hoax pinned upon wishful thinking.”

Unfortunately, he says, “taking control of your online identity is not as simple as making a declaration on your Facebook wall. Using any website to store content or personal details requires compliance with the site’s Terms of Service.”

If a Facebook user is “uncomfortable” with the site “monetizing your content or making your content available to the US government you either need to avoid posting the content to Facebook, or more carefully control your privacy settings and hope the authorities don’t seek a court order for your information,” he writes.

Snopes, a hoax-busting site, said that just because Facebook is a publicly traded company “has nothing to do with privacy rights. Whatever the legality of the U.S. federal government (or other persons, agencies or institutions) monitoring your account or using your profile information, it is not altered just because Facebook is now a publicly traded company.”

If you want to do something immediate about Facebook privacy, you can: The company is asking users to vote by noon ET/ 9 a.m. PT Friday (June 8) on changes to its privacy policies.

Those changes include new sections explaining how the site uses people’s information, and approving the notion of Facebook to start showing people ads on outside websites, “targeting the pitches to interests and hobbies that users express on Facebook,” as the AP wrote last week.

You can learn more about that vote — which is real — here.

How To Launch Facebook Skype Video Chat [Photo Tutorial]

You can now make video calls on Facebook, thanks to a new Skype-powered feature the social network launched Wednesday.

During the product announcement, Mark Zuckerberg described how his elderly neighbor in Palo Alto asked if he could to video chat his grandson on Facebook — without the hassle of setting up a new account or downloading a program. “Tune in,” Zuckerberg told him.

It’s not quite as seamless as Zuckerberg’s neighbor was hoping, however. The first time you try to video chat someone or answer a call, you will indeed be asked to download a program. The chat window will then ask you to select some Flash settings.

After that, the feature works like “a mini-Skype client,” as Skype CEO Tony Bates mentioned during the announcement. It also has a neat option to record a video message if the person you’re calling doesn’t answer. Here’s a brief walk-through in pictures. Read More Here at Mashable.

Everything You Need To Know About Google’s +1 Button

In March Google introduced The +1 Button, a simple way to “Like” Google search results…

When you’re signed into your Google account, every Google search result will now have a +1 icon next to it . If you find the search result useful or just enjoy the linked site, you hit the +1 icon. Google says by +1-ing a result you’re giving it a recommendation, a stamp of approval. More +1’s on a result means the site is more interesting.


You can see what your friends +1’d which ideally lends more credence to a particular search result. Imagine if your best friend found a link interesting and +1’d it. When you stumble upon that in the future, you’re probably going to click it.

The +1 button is shorthand for “this is pretty cool” or “you should check this out.” Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

Google Evolution

Google +1 is another sign that Google wants to evolve into a more social search engine. All those +1’s they keep track of will not only help Google make their searches better, but also make them more relevant to your social circle. As the Internet gets clotted in cobwebs, having friends personally +1 the best sites keeps Google from falling too far behind Facebook and Twitter in social sharing.


An exact quote from Google’s David Byttow, from when the feature was first announced: “We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality over time.”


I’ve just installed it on one of my clients’ websites today. As the days go by I am pretty confident that she will get the +1’s and the good recommendations for all to see. (

Do you think Google’s +1 can help people find out about your website?

Facebook Needs Love Button, For Canadians, ‘Like’ is just not enough

Facebook Needs Love Button, For Canadians, ‘Like’ is just not enough

In a TV satellite broadcast seen by millions, The Beatles told us ‘All You Need is Love”.  Now Canadians are spreading a similar message. Last week, a group of “love activists” stormed the corner of Bay and Bloor Streets in Toronto to petition for a “love button” on Facebook.

Currently, facebook offers users the feature of “liking” friend’s pictures, comments, and status updates by clicking the “like”  button, but “love” isn’t presently an option. According to Metro News columnist Kyla Sergejew, a “boisterous crowd gathered outside Facebook Canada headquarters at noon chanting and passing out flyersfor Virgin Mobile’s campaign for a Love Button to become an official function on Facebook.”

Virgin Mobile has launched a website for their “Join the Love” campaign, a webspace dedicated to gather signatures in support of adding a “love button” to Facebook. “We just don’t ‘like’ things” boasts the Virgin homepage, “we LOVE them. So we’re petitioning Facebook to add a love button so you can share your love all over the place.” The website directs readers to sign a petition in favor of the love button. The petition currently claims 2,994 signatures, including the likes of singer/actress Mandy Moore.

A love button would give Facebook users the ability to express degrees of affection. If Virgin is successful with their “love button” campaign, will they be adding a whole new dimension of expressiveness to facebook?

Or will the ‘Like” button go out of fashion? I will say this, if they do add a ‘Love’ button, I’ll be the first to love The Beatles.

What do you think of a “love” button?

Advice for people who have no time to blog

The social media world falls victim to an environment of “haves” and “have nots.” There are those people that are very socially connected. They’re on Twitter, Facebook, and they blog all the time. And then there are those others that look at the “socially connected” in either complete awe (“Wow, how do I get to be like you?”) or derision (“Who has time to do all this stuff?”).

Sometimes the problem for the social media “have nots” is that they haven’t figured out how to ingrain social media into their daily lives. Usually the most common complaint heard is either “what would I talk about” or I “have no time to blog.” If you feel either way, let me reassure you that you do have plenty to talk about and you do actually have time to blog. Maybe the problem is you haven’t figured out how to register these “moments.” Finding stories to blog about and recording them effectively requires constant active thinking. Get good enough at it and it can become second nature. You see good stories, and opportunities. The headlines jump out at you and you get that burst of inspiration, allowing you to quickly blog like the pros.

How to find time to blog

What do you want to be known for? – Often the reason people don’t start blogging is they don’t know what they want to blog about. The answer to that question can be found when you answer the simple end result question, “What do you want to be known for?” Once you know that, you’ll be able to form the editorial voice of your blog.

Think in headlines – What ideas and opinions do you have? You’ll want to formulate them as headlines. Look at the type of headlines that catch your eye and how the same structures could be used to be the framework for what you want to talk about. Popular headline structures include numbered lists, how to’s, best practices, and what not to do. How can your stories be formed in these headline structures?

What do you keep repeating? – We all find ourselves repeating the same personal anecdotes or explanations of our business. In person, or over email. Every time you find yourself in one of those “I’m repeating one of those stories again,” write a quick note to yourself. That story can be your next blog post. And the next time someone asks you that same question, instead of repeating yourself, just send them a link to that post!

Look at your sent email – Go through the past couple of weeks of sent emails and see if you had one of those “I’m repeating myself” moments or maybe you just wrote a long email to someone. Take a look at that message. Would it make a good blog post if you did a little editing? If so, do it.

Blog about a great conversation – Conferences, trade shows, and dinners are where you’ll engage in great conversations. Make a note of the conversation and immediately write something about it when you get home when it’s still fresh in your mind.

Tell personal stories – Popular articles are actually based on real stories that happen to you or other people.

Keep a “what to blog about” file – Ideas will pop into your head all the time. When you’re out and about talking to people or browsing online. You may not have the time to write the entire post at a given moment, but you will have time to make a note about it. Try keeping a file of just headlines on your computer.

Have someone blog for you

Lastly, if at the end of the day you find you still don’t have time, you can always have someone blog for you. I have a few clients I blog for on a regular basis. They know the importance of blogging and keeping their content out there for the world to see.  I simply blog  for them and post the links on facebook, twitter etc. An easy and affordable option for those who are really too busy to blog…

Here’s one example: Concepts In Color Blog
I blog once a week for Concepts In Color, keeping their voice out there and of course, repeatedly driving traffic to their website. So, give blogging a try or contact me and we can talk about the option of having  your blog and content researched and posted for you.
In either case, good luck and I’ll keep an eye out for you on the internet!
– James
James Rutnam is a Freelance Website Designer and SEO Expert in Los Angeles, CA helping clients from coast to coast. Contact James Here
Thanks to for inspiring this post.

New Facebook Fan Page Changes

The New Facebook Fan Page Changes

Facebook announced it’s changes for Fan Pages for businesses today. I upgraded mine and the changes look pretty good.

Here are some details about the new changes:

You can now switch over easily from your profile and interact as your page, rather than just yourself.  This makes it much easier for you  to comment on other business pages (not just personal profiles).  This will bring a lot more brand recognition when posting on other Fan Pages. (This particular feature is my favorite)

You also now (finally) have the ability to change your business category. Previously, you were stuck with the original category you chose when you created the page. And FB has added new categories that will help you better target your market.

And now you also have the ability to get updates of interaction on your page, including new likes, which makes monitoring your Page and Fan interaction a lot easier.

The navigation tabs have been moved down along the left hand side of the page.  Facebook says we will like this better and that it’ll be easier for your visitors to navigate. (My first impression is “considered…Denied!” I prefer them at the top.)

Here’s the announcement from Facebook on the changes. Go ahead and make the switch. It’ll become automatic on March 1st.

Check out my updated page here.

And here is another post with more details on the changes.

Good Luck!
And always feel free to hit me with any questions you may have….


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